because that is when magic johnson got aids. all of a sudden, everybody said, you know what? it is not the gays and the addicts anymore. it is not them. everyone is at risk. it is now us. everybody realized, we needed to do something about this as a society. it became a public health crisis. this is a public health crisis. everyone is at risk, whether you are fat or not. it is not about obesity. let's talk about what it is. toxicity -- how do we define it? the degree to which a substance can damage an organism. a substance could damage an organism in several different ways, and a nutrient could potentially damage an organism through calories. if i'm going to say that sugar is specifically toxic, i have to show that it is toxic irrespective of its calories, unrelated to its calories and on -- and unrelated to obesity. does everybody understand? that is my charge. i have to meet that bar in order to make my case. those are the caveats. it has to be exclusive calories, obesity, human data only, because the food industry will say, who cares about animals? it has to be in doses ro